back to archive
GM takes on import giants with Chevrolet Cruze
General Motors is pitting its Chevrolet Cruze against tough competition in the nation's strongest import-car markets, and the American automaker says it is winning.
Cruze sales are on track to exceed 50,000 units for the first three months of 2011, about triple the vehicle lease
rate for the Chevrolet Cobalt during the first quarter a year ago.
Much of that growth is coming from car leasing
customers in California, New York and Florida, a coastal urban demographic that domestic car makers often lose to popular imports from Honda, Toyota and Hyundai.
The top reasons are exterior styling and fuel efficiency, GM says, citing a fuel rating of 36 miles per gallon on the highway for the Cruze LS, LT, and LTZ models, and 42 mpg for the Cruze Eco.
"With the all-new Cruze, we set out to build the best compact car on the market," Chevrolet Cruze marketing director Lisa Hutchinson said in a release. "The Cruze is priced to compete in the compact segment. But the Cruze offers the styling of a more expensive car, as well as more standard safety features than any other compact, and more miles per gallon with the Cruze Eco model. Clearly, that's a combination many customers can appreciate."
Automotive Industry News
Car Dealer News
Car Leasing News
Car Maintenance and Car Buying Tips
Car Reviews News