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Toyota hopes to entice lessees with newly redesigned Scion tC
After months of bad press from countless recalls and other brand issues, industry leader Toyota is hoping to return to the forefront of
car leasing and attract a new generation of drivers. One way the Japanese automaker hopes to recapture its market share is through its youth oriented Scion imprint, which will introduce the newly redesigned tC for a price that is lower than many had anticipated.
According to Motor Trend magazine, Scion's 2011 tC will hit showrooms later this year with a starting price of only $18,995, including a $720 destination and handling fee. Though the price makes the vehicle a competitor in the small sports coupe segment, it does represent a $1175 jump from the 2010 model.
Yet with that money comes a number of upgrades over the vehicle's predecessors. The 2011 model comes with an upgraded powertrain in a new 2.5-liter I-4 running 180 hp at 173 pound-feet of torque. Alongside the added bite of the improved engine, the vehicle will also get a revamped six-speed transmission and hit 31 mpg on the highway.
The vehicle's aesthetics also get an upgrade, with a newly renovated interior featuring standard memory preset seats, iPod accessible audio and a new instrument panel.
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